When Albany Medical Center broke ground for their expansion project, it was a cause for celebration. They invited the press, and catered a party to tout the accomplishment of raising the funds necessary to bring the project concept to a reality.
They had speakers invited – and to kick off the event, they wanted a brief video animation with a branded message that quickly conveyed the scope of the project and the new state-of-the-art facilities it would provide to it’s patients.
I created the backdrop of the video as a subtle animation to complement messaging and highlight the conceptual illustrations used throughout.
The end result was a great success, and now the facilities are beautiful – with ground breaking for more expansion already in the works.