The most important aspect of a solid corporate communications plan is its branding strategy. How a business or organization is perceived by the media, it’s competitors, potential clients and to the general public is the backbone of any marketing communications that are produced.
Since 1984, I’ve have developed successful marketing strategies for all facets of corporate communications, including: Fortune 500 Corporations, Medium-sized and Small Businesses, Not-For-Profit Organizations, Law Firms, Supermarket Chains, Banks and Lending Institutions, Universities and Colleges, and more.
More recently, I’ve been employed at Capital Region BOCES, providing communications services, graphic design and web development for dozens of school districts across New York State.
Please feel free to explore the links for just a small sampling of the many successful marketing and branding strategies and campaigns I’ve had the pleasure of developing.